Today logos are enhanced by not only a font play, but also adding a symbol or image to the logo itself. This way, you can brand your company into a persons thought by putting an item that is different from all else into someone’s mind. Why? When all content are the same, a person will almost always look for something that doesn’t fit it. For this logo, we decided to use a magnifying glass over over some bugs as the unique item. But we worked on making this unique item define the company.